ExpeRience wood - The creation of our logo
It took us a long time to find a fitting logo for our cabinetmaker´s workshop. But one thing was set from the beginning – we wanted tradition, regional affinity and the love for living materials -wood- in our logo. “By the way” we had to connect our name “Tischlerei Weyrauch” and our shop „Bettenmaster“.
Almost impossible – we thought at first. But a little „Brainstorming“and a few glasses of whine later we started to get a feel for it. And what does the Thuringian, in a good mood- he sings … and sometimes it´s the “Rennsteiglied”…
There was the connection. The capital “R” in our German slogan “Holz “R” leben”. This translates loosely “Experience wood” or “Living through the wood”. The “R” –Sign describes the well-known Thuringian hiking trail on the heights of the Thuringian forest, for us Thuringian a sign of solidarity and tradition as well as a part of all the words we wanted to combine:
eRleben – TischleRei – WeyRauch – BettenmasteR
Our logo ...
The form of a leaf that stands for the forest in which our “wood” grows, combined with the “R” and the term “life” for the vibrancy of our used materials
... it just feels good to us.